As Head of Retail Media (all genders), you own this business end to end: its P&L, its commercial strategy and its growth. You will work at the intersection of travel, technology, advertising and partnerships, and shape how brands engage with travellers throughout their journey.
This is a highly entrepreneurial leadership role for someone who combines commercial drive with strong execution. You will scale revenues, build strategic relationships with advertisers, agencies and destinations, and establish Eurowings as a leading travel media partner.
Head of Retail Media (all genders)
Köln
Full-time
Permanent employee
Job overview
What you will do
- Own the Eurowings Media P&L, including revenue growth, profitability, pricing, commercial targets, forecasting and sales performance.
- Define and execute the commercial strategy, building a qualified pipeline across advertisers, agencies, brands, tourism organisations and strategic partners, and securing long-term customer relationships.
- Lead the scale-up and subsequent market launch of media products , from the first campaigns sold, delivered, measured and billed through to a repeatable and profitable commercial operation
- Own the media product and monetisation roadmap, including inventory creation, formats, sponsorships, packaging, rate cards, pricing, yield management and the prioritisation of new propositions
- Develop an integrated travel media portfolio across Eurowings’ digital channels, connectivity-enabled onboard environments, inflight entertainment and selected physical and partner touchpoints
- Build audience, targeting and insight products from Eurowings’ first-party data in close partnership with Legal, Data Protection, Business Intelligence, Product and Technology.
- Ensure a trusted measurement framework overseeing media delivery, audience quality, engagement, brand outcomes, attribution and incrementality where technically and legally possible.
- Define and steer the required ad tech and partner ecosystem, including programmatic platforms, technology providers, sales partners and agencies.
- Build scalable media operations across booking, trafficking, campaign delivery, optimisation, reporting, billing and partner service.
- Embed privacy, consent, brand safety and responsible advertising principles while protecting a high-quality traveller experience.
- Build and lead a small, high-performing commercial team, establishing professional pipeline management, sales planning, forecasting and performance discipline.
- Represent Eurowings Media externally and within the Lufthansa Group, developing its market positioning and credibility with senior advertisers, agencies and industry partners.
Job Title
Head of Retail Media
What you will need
- Several years of experience in retail media, publisher monetisation, digital advertising sales or ad tech, including ownership of a P&L and revenue growth.
- Proven track record of building, scaling and monetising a media or audience-driven business, ideally from an early-stage setup into a structured commercial organisation.
- Established network across advertisers, brands and media agencies, ideally within the DACH market; experience in travel, mobility or hospitality is a plus.
- Strong understanding of digital advertising, media sales, ad tech, programmatic ecosystems, audience products, first-party data and advertising measurement.
- Experience defining commercial strategies, launching new revenue streams and running professional sales operations, including pipeline management, forecasting and reporting.
- Strong analytical, commercial and storytelling skills, translating audience access and campaign performance into compelling commercial propositions.
- Confidence navigating data protection requirements, especially GDPR; knowledge of DMA and DSA implications is a plus.
- Experience leading teams and influencing senior stakeholders in complex, cross-functional organisations.
- Business-fluent English and German, or fluent English with a clear commitment to reach business-fluent German.
What you will bring
- An entrepreneurial mindset with the ability to create structure, momentum and clear priorities while scaling a rapidly growing business.
- Strong commercial drive, ownership and accountability, with the confidence to represent Eurowings Media with senior advertisers, agencies and strategic partners.
- The ability to combine strategic thinking with hands-on execution, turning vision and opportunities into tangible business results.
- Excellent stakeholder management skills, aligning Legal, Data Protection, Product, Tech, Marketing and onboard teams around shared commercial objectives.
- Sound judgement and a customer-centric mindset that balances advertising revenue with a high-quality traveller experience.
- A collaborative leadership style that builds trust, develops talent and fosters a high-performing, sales-driven culture.
Inclusivity
All genders
Workplace type
Hybrid
About us
We are dreamers, doers, and enthusiasts!
Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.
Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.